July 2008
Transparency in Healthcare
Putting information in the hands of consumers
Consumers are eager to get the most value for their money, especially when making a major purchase. That's why most consumers take time to conduct research and learn more about their options before they buy. With the vast array of reliable resources available, especially on the Internet, consumers are easily able to compare quality and price. With knowledge at their fingertips, today's consumers feel empowered to make informed choices, spurring competition and demand for high-quality goods and services at a fair price.
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Transparency initiatives: On the front lines of change
The move to greater transparency and consumer-driven health care is evolving in both the public and private sectors. On a federal level, theU.S. government is piloting initiatives focused on transparency in all government sponsored and administered health care programs, including Medicare. The private sector is also working on solutions to support transparency through collaboration with health insurers, providers, employers, consumer advocacy groups and community members.
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Three key ways health plans can promote transparency
1. Offer a member feedback option, so members can share information about their provider experience
2. Provide tools and compare quality and care options
3. Post medication so that members medications that members can research alternative generic medications
